All websites need to have certain qualities if they are to be successful platforms. No matter what the purpose of any particular site is, there are specific aspects which it needs to fall in line with. Long gone are the days when setting up a website was an arduous task. Nowadays, it is quite a simple matter, and anyone can find themselves with a successful site in no time at all. But that doesn’t mean that there aren’t a few challenges along the way. If you are currently in the process of setting up a website, or you are looking to upgrade an existing one, then have a read through this. Here are the essential things which every successful website must have.

Bold, Unique Design

While they say you should not judge a book by its cover, when it comes to the Internet first impressions really count. That’s why it’s vital that your website looks great on every page. When visitors come to your site, they want to see a homepage which screams style. It is essential that you draw them in as quickly as possible. The nature of the Web means that if you don’t grab someone’s attention immediately, then they will likely look elsewhere. This is particularly important if your website’s main function is to act as an advertisement for your business or some other venture. Work hard on getting that first impression as perfect as you can. The things that tend to work are bold colours, sleek yet simple designs, and a clear message from the outset.

Memorable Name

If you are running a business, then this is probably something you have already spent some time on. Nonetheless, it is worth thinking about. You ideally want your website to have a really memorable name, something which stands out instantly. This can be trickier than it at first might seem. Too often, the domain name you want is not available. The solution to this problem is twofold. Firstly, work hard on thinking of an original name for your website. You might even want to consider renaming your company or venture if this is necessary. Secondly, it is a wise idea always to check for domain names before you do anything else. The last thing you want to do is have to redesign your website because the name you hoped for wasn’t available.

Reliable Server

There are few things more frustrating than when a website is being non-responsive. If your site is to advertise for a business, this could mean bad news for your profits. Nowadays, people want instant connection, and if anything goes wrong, they will probably be unhappy with your site. From the outset, ensure that you are treating your website to the very best, in order to avoid such common pitfalls. Using reliable SSD VPS servers and backing up all data are essential steps to take. As long as you are using hosting which you can trust, you don’t have to spend time worrying about your site failing.

Easy Navigation

As well as looking pretty (and being reliable), your website also needs to be easy to use. Think of all the most successful websites. Generally, they are very simple and straightforward, and navigating them is a hassle-free affair. So try and emulate this with your site. Make sure that there is a menu option, and that it is readily available on every page. You might be surprised to learn just how quickly most web users become frustrated with a site. You need to make sure that your site is as easy to use as possible. Your visitors will be grateful. Grateful visitors are returning visitors.

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Contact Info

You would do well to consider your website as a portal, and not the end-result. This is the case regardless of whether it is a site for a business, or simply for personal use. For example, if you are a freelance artist, your website should act primarily as an easy way to get in touch with you. This should be the format that you follow. The website is like an extended business card, if a business card were able to display your proficiencies to a fuller extent. So have your contact info readily on display. You want to give people many different options for getting in touch; make it as easy for them as possible. So include telephone, email, even fax – anything, really. The main thing to remember is to have this information on every single page, so that it is always visible. A sidebar would work nicely for this purpose. After that, it’s just a matter of waiting for the calls to come flooding in!