We all know that getting SEO right can be hard. But for some of us, cracking SEO seems to be impossible. We started our web sites weeks, if not months ago, and we’re still stuck down on page seven. It’s not good enough.
The problem with SEO is that it is a glacial process. It can often take months, even a year to get onto the first page of results. And for companies that rely on the internet to make sales, this can be hard.
There are, however, some common mistakes that businesses make that slow the SEO process even more. The question is, are you guilty of any of them?
Not Using Analytics
There’s a good reason why SEO services use analytics. They want to find out exactly what it is that customers are searching for when they’re looking for your business.
It could be that your page ranking is suffering just because you don’t know which keywords customers use. You might have anticipated one keyword, but your customers might be using another. That means, of course, that your pages aren’t optimized with the correct keywords.
Finding out which keywords generate the most traffic should be a priority.
Not Optimising For Local Search
There’s no point trying to attract a global market if your business is based locally. All you need to do is attract customers from the local area. Local SEO optimization is important here. Companies like Google are getting very good at working out which companies operate in which area. But they can only do this if company websites include location information in their text.
If you want to gain more traction online than you are doing, focus on gaining the attention of people that live in the local area.
Generic Page Titles And Meta Descriptions
When you created your website, did you tell search engines that every page on your site had the same name? Bad move. First of all, search engines love unique page titles. It’s something that indicates to them that your website has plenty of high-quality content.
But it’s also something that is useful for your customers. They might want to share links with other people over social media. But this is undermined when each page link has the same name.
The meta description is the little description that sits below the main search results on Google. Some businesses fail to sell their websites through their meta descriptions and miss out on business. Usually, you’re restricted to 160 characters. So be bold, to the point and interesting.
Avoid Generic Anchor Text
Often in blocks of text on the internet, you’ll see links which say things like “click here” or “find out more.” The point of doing this is to build links between pages on your site and pages on other sites.
But using generic anchor texts like these doesn’t help SEO at all. It’s just a waste of time.
It’s important, therefore, to tailor anchor texts and slip them into blog posts seamlessly. Doing so might generate fewer clicks, but it will improve SEO.