What is a 301 redirect?

In the simplest of “technical definitions”, a 301 redirect is a permanent redirect from one URL to the other.

For the 301 redirect, that is a way to redirect an old URL to a new one. Once you make a blog post that is indexed by a search engine, deleting or moving the blog post to new address does not delete the URL from the search engine index.  Also you may have backlinks to that old URL. So, when people visit that old URL from search engine or any other link, they’ll see a 404 not found error.

Now, if you 301 redirect your old URL to new one, people visiting your old URL will automatically be redirected to new one. Also, google will transfer all ranking factors from old URL to new one.

So, 301 redirected is necessary if you change any URL in your website.

How To Create 301 Redirect in WordPress

For 301 redirection we will use a plugin name “Simple 301 Redirects”. Simple 301 Redirects is also one of the most used plugins on WordPress.

create 301 redirect in wordpress

Step 1: Download and install the plugin from WordPress.

Download Link


Step 2: Once activated, go to Settings > 301 Redirects page.


Step 3: You will see two clear boxes to add your OLD URL in Request box and new URL in the Destination box.


Let’s say your old URL is http://www.yourdomain.com/calgary-car-wash & new URL is http://www.yourdomain.com/toronto-car-wash

Then in requst enter /calgary-car-wash & in destination http://www.yourdomain.com/toronto-car-wash

Step 4: Click Save Changes and it automatically adds a 301 redirection type.


At the end, “301 redirect” are really important. You don’t want to loose your existing traffic and SEO rankings that you have built over time.

I hope you are now able to add simple 301 redirects while maintaining all your traffic and SEO aspects.