Running an online store can be difficult and stressful, there’s no doubt about that. But if you want to succeed, you have to keep improving it. Here are some tips that will help you make positive changes without messing with any of the fundamentals.
Boost Mobile Load Times
Nowadays, more people browse the internet on mobile devices than on desktop devices. So, if your load times are lagging behind on mobile devices, you have a big problem. And it needs to be fixed as quickly as possible. People don’t wait around for long when they are browsing websites on a mobile device. If a page fails to load quickly, they will simply head to the next one that can offer a better service. Therefore, your business could be losing out on sales as a result of poor speed.
Provide Photos of the Things You’re Selling
When you buy something, you want to see exactly what you’re getting for your money, right? Well, make sure that your customers can do the same when they buy from you. It’s not a good idea to include one poor image of the products you are trying to sell. If you have nothing to hide, and you’re proud of your products, you should be including as many images as possible on each listing. If a person can look in-depth at what it is they’re buying, they will be more likely to part with their cash.
Include Reviews from Customers
If trust is a big issue for your online store, the best way to solve the problem is to enable customer reviews. That way, people will be able to leave their feedback on the products they bought from you. These comments and reviews will then be posted in a section underneath the listing of each item on your website. People always trust customer reviews more than advertising and marketing material. This is because they know the words are coming from real people and are not trying to sell them something.
Make it Easy for Customers to Ask Questions
Customers often have problems when they are trying to check out on online stores. And sometimes they just want to ask questions about the products that they’re interested in buying. Having a live chat system in place is a really good idea if you ask me. This allows people to ask questions quickly, and they can get their answers in seconds. This does require the system to be manned by people, but it could be an investment is worth making if you want to improve the store. If this still doesn’t help you to convert visits into sales, use a conversion rate optimisation service.
Let Customers Save Their Carts
When people are trying to buy from the business, they are handing you their money! This is what you want them to do, so don’t make things harder for them to do that than they need to be. One of the most frustrating things that online stores can do is not allow you to save your shopping cart. Sometimes, people want to put something in their shopping cart and then wait a few days before checking out. You should definitely make sure that they can do this if you want to improve your online store.