Your website is a key component of your overall digital presence. It’s almost always the first thing that anyone sees when they search for you online. When they click on that link, they want to be presented with a professional-looking design. They want good information and a reason to make you their next choice for whatever solution they need. It’s incredibly important not to neglect your website. If you are struggling to gain much custom and you want some ideas to improve, read on!
A Good Domain Name
You might find that you’re not getting any results because you’re using a poor domain name. Have you been browsing places like http://www.freedomain.co.nr/ in the hope of saving a little money? That’s great in principle, but not for a business. Prospective clients won’t take you seriously, and no-one is going to be able to find you on Google. Spend the extra money to get a top-level domain like .com or .co.uk. People will take you much more seriously if you do this.
A Clear & Smart Layout
You want your page to stand out when anyone clicks on it. While it’s definitely important to grab their attention, you don’t want to do it in the wrong way. Don’t oversaturate the page with bizarre colours or too much text. You also want it to look smart and eye-catching. Include banners that rotate, as well as social media links that are emblazed across the top of the page. This is where good web design is key, so think about taking a class and learning more about how to design effectively. Places like https://www.trainingconnection.com/ will provide you with the skills to create a fantastic-looking website.
All The Relevant Information
What’s the point of having a website without including the relevant information? The most important thing to have on there is your contact details. This is especially important if you’re operating out of premises that customers can come and visit. They’ll normally go to your website to find out where you’re located. If people can buy things from your website, ensure the sales system you use is reputable and constantly live. Include everything that you think a potential client or customer (or both!) would need to know about your operation.
Once you’ve got a website, you still might find that you’re not getting many hits. If you’re wondering why this is, it’s because no-one can find your website. Link to it on your social media pages and you’ll get a few more views. However, to really improve your chances, you need to invest in SEO. This is where the experts (or yourself, if you’re feeling brave) will implement tricks to rank higher in Google’s rankings. The more work that is put in, the higher your chances of reaching the top. You HAVE to think about SEO if you want more people to see your website; it’s that simple.
Now everything has been implemented, and you’ve got that perfect website that you wanted, the work doesn’t stop. In fact, now is when it becomes particularly difficult! You need to keep an eye on your website at all times. Update any relevant information as much as you can. A lot of people neglect their websites when they are up and running, but this looks very poor to someone on the outside. It shows that your organisation skills aren’t where they should be. You wouldn’t dream of letting your office get to a badly maintained state, so don’t let the same thing happen with your website.
What You Shouldn’t Do
Let’s take a quick side-step and look at what you absolutely must not do when it comes to your website. Firstly, don’t be tempted to litter your page with adverts. You might make a bit of revenue out of it, but it’ll turn people away very quickly. You also want to think about what happens when people click on links; will they be redirected or will a new browser window open? Try and limit opening new browser windows unless the situation calls for it. Don’t shove all your text into a wall, either. Spread it out by using ideas like I have today: headers, bullet points, different sections and much more. Break it up into short paragraphs that can continue to hold someone’s attention without feeling monotonous.
Creating a website is easy, but using it as a way to drive custom for your business takes a bigger effort. Learn, gain experience and turn your website into a powerful business tool.